My Self-Publishing Toolbox

I’ve been asked recently about how I publish my books, so without further ado, I present to y’all my self-publishing toolbox:

Image of Frøydis Labowsky from a shoot we did in 2011. Styling and make-up by Ingvild Eiring.

Image of Frøydis Labowsky from a shoot we did in 2011. Styling and make-up by Ingvild Eiring.

Getting the story down

I don’t support the idea that you need a special space/room/cave/whatever to jot your words down. Writing is writing – it’s just you and your brain making up stories. It doesn’t matter if those stories pour out of you by way of pen or keyboard, if you’re sitting in a tree or by your speshul IKEA desk made chic with sandpaper and pastel ribbons. You don’t need to clear your calendar either or feel somehow particularly inspired. Just goddamn write already! …and keep on writing until the first draft is complete.

I do a lot of writing on my iPad while on the bus to work. Of the many writing apps on the market, I’ve tried Pages, Nebulous and iA Writer – they are all good. If you want something simple to just plop the words down without any distractions iA Writer is great. If you want to write on your pad with “everything” you need readily available with an extended keyboard, Nebulous might be the thing for you.

I use Open Office on my computer, but borrow my boyfriend’s laptop with Word when I need to format a manuscript.

I find the good ole paper notebook to be absolutely crucial for ideas and outlining. I’ve tried the manuscript organizing apps Writers App and A Novel Idea, they work just fine, but I prefer to keep a notebook dedicated to story timeline, character gallery etc.

Publishing platforms

I use Createspace for paperbacks. It’s easy to use and makes my books available on Amazon.

For photobooks I use Blurb, that also can make your books available via Amazon.

For ebooks I use KDP, Smashwords, Google Books and ebok.no. I’m particularly fond of Smashwords – where you can easily get your book distributed to several platforms.

Formatting ebooks

I know it is possible to do this “at home,” but I find the process painstaking, frustrating and ghaaa… so I choose to leave this to the professionals. I use Kindle people to format my kindle book and ebook launch for everything else.

Since I’m a professional photographer I have no qualms about making my own covers, in fact – I cringe at the thought of having someone else mess around with them, but if I wasn’t a professional myself I would hire one.

Proofreading

I use Scribendi for proofreading. I’ve had my first two novels proofread by Scribendi people and couldn’t be happier. It’s not cheap, but it is necessary and absolutely worth it.

What about editors, you ask – well, I have several friends who have studied literature and are authors themselves. I trust them to give me the non-sugarcoated feedback I need to make my books the best possible.

Social media

As you can see, I use WordPress for my blog and homebase for my books. I also have a Squarespace website for my photography work. I have, of course, domain names that make sense too: jcloen.com and julieloen.com – it looks more professional and is far easier to remeber if anyone should ask, than a free domain name with “/blahblahblah” added to it.

I use mailchimp for newsletters. Free, easy and good looking. My sign-up page looks like this.

I have author profiles on Goodreads, LibraryThing and Amazon.

I can also be found around the web on Instagram, Facebook, Flickr, Twitter and YouTube.

Promotion

For promotional purposes I’ve used:

KDP’s Free Book Promotion

Goodreads Giveaway (I’ve got one going on now, if you’d like a chance to win a signed copy of An Obelus Wheeze) – this thing is pure gold! It has generated more ratings, reviews and books added to to-read lists than anything else I’ve tried.

Goodreads Ad

Digital Book Today

E-books Grow on Trees

FreeBooksy

It’s Write Now

For business cards I use Moo. Fantastic quality at a great price.

Merchandise:

I used Etsy for years, but have given it up basically because you have to pay to make a non-permanent listing (added item to your store). The community is, however, great, and I did sell a few prints there – I might come back some time. I’ve also given up Cafepress because of ridiculous shipping prices and better looking print-on-demand items elsewhere.

The shops that are still open in the Crazy Cat Dry Goods & Sundries Emporium are my Tictail store, Society 6 and Zazzle.

Tictail is super easy and free to use – this is where I sell signed books and handmade goods. I would prefer to sell all my merchandise like this, but this is simply something I cannot afford to invest in right now. Both Society 6 and Zazzle are good print-on-demand online stores. I might move away completely from Zazzle, though – I have already unlisted all the clothing I had there. I was not happy with the quality of the print there. I bought a T-shirt there last year and the print is about to peel off completely… and I have not worn the T-shirt often. I love the quality of the clothes from Society 6, but I would like to be able to decide the price myself – currently the artist can only set the price for art prints.

Other Resources

There’s a jungle out there! It seems like every person who have self-published a book also publish a book about self-publishing books. I’m sure a lot of these are very good and informative, but the two people I keep coming back to for advice are Catherine Ryan Howard and David Gaughran. They have bloggged extensively about self-publishing and published books on the subject too. I’d recommend checking them out.

Happy New Year!

DrunkSinceDodge

Cropped image of Ingvild Eiring from our upcoming photo book All the Things a Woman Oughtn’t Do – The Ballad of Zerelda Glanton

2014 has been an exciting year. I published my debut novel in December 2013, so 2014 has been the first year I’ve received feedback from strangers on my work – an experience that has been mostly thrilling. It’s hard to describe the profound feeling of pride and joy when reading a positive review of one’s own work – it is no less than exhilarating.

To sum up 2014 short: I’ve written the first draft of the third book in my western series, begun writing the fourth and spent a lot of time editing the second. All the Things a Woman Oughtn’t Do – The Ballad of Zerelda Glanton, the polaroid photo book I’m making with Ingvild Eiring, is coming along nicely. We’ve done several shoots throughout the year, and I’ve written the folk song style ballad that will accompany the photos. A nice bonus at the end of the year was to have a photo featured in Hank 3’s Hellbetty 2015 calendar.

2014 has been filled with a lot of work, but not a whole lot to show for. I am very excited to step into the new year and finally reveal several projects that have been in the making for a long while. Here’s my plan for 2015:

  • Publish Embers at Dawn on more e-book platforms via Smashwords
  • Publish An Obelus Wheeze, the follow-up to Embers at Dawn
  • Do the final shoot for All the Things a Woman Oughtn’t Do and publish it
  • Launch new designs in my print-on-demand merchandise stores. There’s also something unique and handmade in the works that I won’t reveal yet.
  • Maybe publish the third book in my western series, if time allows it it might be completed in the latter half of the year
  • I’m considering putting together an anthology of self-portraits. Self-portraits were “my thing” for several years before I turned my camera toward models and (almost) never looked back.
  • And last, but not least: I’m going to the US with Ingvild! No details have been planned yet, but I can assure you there will be pictures to prove our shenanigans.

With all of this ahead of me, I trust that 2015 will indeed be a very happy year. Have a good one y’all!

Yee-haw, an Indie’s Life for Me

When I started writing my debut novel Embers at Dawn, I simultaneously started exploring the possibilities with self-publishing and found “the deal” enthusing. One deciding factor to not pursue the traditional route of publishing houses was royalties. The idea of getting paid more per book sold (at a lower price), than if I’d been signed to a publishing house sounded like a good idea… Or a very fair lottery ticket. The other deciding factor was control.

I relied heavily on my experiences as a freelance photographer when I made the decision to try my luck with self-publishing. I kept coming back to a want and a need to be in complete control of my first book project. I was tired of my success being at the mercy of others, being given half creative freedom on jobs I did for free and… I’ll stop right there, before I go into an angry rant, but I’ll tell you this much: It’s a whole lot easier to sell a finished product, such as a book, than to boast that something can be done.

Self-published books have started to find their way into the regular charts and bookstores. Self-published authors are being headhunted by agents and publishing houses. This is another reason why I figured self-publishing might not be such a bad idea. I get to publish my book my way, but still don’t opt out of the world of “regular” publishing if I should change my mind.

Choosing to self publish was also an easy choice to make because it has become easy to do, relatively speaking at least. Yes, I have to do pretty much everything myself, but there’s a plethora of guides and forums with all the information one could need. And as you have probably picked up on by now, doing everything myself is just the way I like it. I still have to market my work, but I don’t have to buddy up with the local fashion mafia, hoping to get an editorial in the next issue of [insert name of generic fashion magazine] that would give me half a toe inside whatever door is the trend that season.

I haven’t entirely given up on photography, my previous post should state that fact quite clearly, but I no longer pursue a career as a photographer. I started losing the joy in doing it and decided that I’d rather flip the industry a big, fat bird and enjoy photography with personal projects instead.

The irony in this is that what’s going on in the world of publishing looks a lot like what the world of photography has been through. The digital revolution made “everyone” a photographer and ultimately rendered my hard-earned craft’s certificate redundant, and my endless hours spent in the darkroom a quaint skill. Now, indie publishing has made “everyone” an author too, but what I experienced as a negative effect in the world of photography feels more like a positive revolution in publishing.