Embers at Dawn is Perma Free!

Embers at Dawn (e-book) is perma-free and available everywhere! …or at least here: Smashwords, Barnes & Noble/Nook, iBooks, Google Books and Ebok.no

Amazon is a bit tardy about taking the hint – they’re still selling it for $0.99, but you can get the mobi file (for Kindle) at Smashwords for free too.

I have received my first Smashwords review. It is short and sweet: “Loved this book! The imagery is amazing and the mix between total crass and intelligence is just awesome! Great characters.” – Debby Rubino, Smashwords

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A Debut Novel’s First Year in Numbers

When I released my debut novel a year ago I had pretty much no idea what to expect. I found it frustrating that so few (or is it just me that haven’t found them?) were willing to share the actual results of their promotional efforts and overall sale when starting out. Vague words like “good” or “bad” was the norm of what little information I could find. So, this is me sharing what I would have loved to have read a year ago myself: An honest report of a self published debut novel’s first year in numbers.

My initial goal was to sell 1000 copies in a year. That goal changed pretty quickly, to have 1000 copies in circulation within a year – giveaways or sold – kindle or paperback. There are currently 1340 copies of Embers at Dawn (my debut novel) out and about. I’ll be the first to admit that I haven’t gone completely overboard with marketing, but I have certainly made an effort.

I’ve spent a total of approximately $1420 on the circus that is publishing and promoting, which includes: Proofreading, submission fees to competitions, copies of paperbacks (for giveaways, the local store etc.), promotions and postage for giveaways. I’ve earned a total of $242. Needless to say: I ain’t quitting my day job yet.

Here’s what I’ve done to get those 1000+ copies in the hands of readers:

KDP SELECT

Embers at Dawn has only been available as paperback and Kindle edition during the year it’s been out. I started off pricing the book at $3.99 and lowered it, over time, to $0.99. I have sold a few at the $0.99 price point, but I don’t need more than two hands to count the sales.

I have used KDP Select’s Free Book Promotion as often as I could. The results have varied, but have generated more “sales” (can you call it that when you’re giving away something?) than varying the price. The results of my Free Book Promotions are as follows (unless otherwise stated the promotion have only been marketed via Facebook, Twitter, Instagram and my blog):

  • Five days in December 2013 – Copies given away: 224
  • Two days in March 2014 – Copies given away: 73
  • One day in April 2014 – Copies given away: 24
  • Two days in May 2014 promoted via Digital Book Today – Copies given away: 107
  • Two days in September 2014- Copies given away: 73
  • Three days in September 2014 promoted via Digital Book Today, E-books Grow on Trees, FreeBooksy and It’s Write Now – Copies given away: 751

GOODREADS

I have tried two different approaches to promoting my debut novel on Goodreads. I have hosted two giveaways where I gave away nine copies of the book and advertisement. I can’t say that the advertisement did much else than rob me off $50, but the giveaways were a major success. I kept both giveaways open for a month, as recommended by Goodreads – one directly after the book was released and another about six months after. 1286 people requested the book during the first giveaway. 1130 during the second. There are currently 929 people who have marked it as “to read” and I have received 7 reviews and 13 ratings.

COMPETITIONS

I have only submitted Embers at Dawn to two competitions: One dedicated to western literature – I didn’t win anything, and to IndieReader’s discovery award – I didn’t win anything there either, but I got a professional review out of it and a IndieReader feature (that I had to pay extra for). Can’t say that I got anything out of it, besides something to put on Amazon while I wait for reviews from readers to appear there.

AMAZON

I don’t have a single review on Amazon, except a quote from the IndieReader review, but I haven’t done anything to get reviews there either, beside asking on my blog and offering the winners of my second Goodreads giveaway a free copy of the next book in the series if they give me a review on both Goodreads and Amazon… I asked nicely on a hand-written note.

SOCIAL MEDIA

My blog is also my author website, so I’m doing my darnedest to keep the content on point and of quality. It’s good to have a platform where I get to properly went the thoughts I have on the writing process and share what I’m up to creative-wise, both as an author and photographer. I have 35 followers as of right now.

My Facebook fans mainly consist of people I know. It doesn’t seem like it does much for marketing my work, except for giving friends a platform they can share content from when they feel like promoting what I do. I have 130 likes on my page.

I love Instagram. I don’t really get Twitter. I don’t think either has lead to much as far as sales and exposure goes. I have 98 followers on Instagram and 67 on Twitter. Too many cats, too little content, I guess.

I have also made a book trailer. It has had 134 views and received 4 likes on YouTube.

MERCHANDISE

With a background as a photographer I am, of course, a sucker for the visual. I enjoy building the world of Lee (the protagonist in my western series) both on the page and off. I have no illusions about getting rich and famous by selling T-shirts on Zazzle or bookmarks on Tictail, but why the hell not, right? I enjoy designing the stuff, and I hope that some of you enjoy it too. I have sold exactly two buttons, a mousepad and a coffee mug – the mousepad and coffee mug was bought by a good friend.

LOCAL EFFORTS

An independent bookstore in Oslo, Tronsmo, is selling my book. They bought five copies and have not asked for a re-up, so I can only assume that they’re not sold out. I have also been interviewed by local media: a newspaper and a magazine. Sounds good, doesn’t it? But I honestly can’t say that it’s done anything to boost the sale.

I expect and accept that building an audience and platform as an author will take time, patience, a lot of hard work and a fair amount of money. I look at my Flickr account and take heart. I became a member in 2006 and was very active for a few years. When my efforts turned to writing, more than photography, I stopped uploading new work at a regular interval. But before I quit Flickr (at a regular basis) I had already uploaded a considerable body of work. In my absence, my followers have grown from some 3-400 (if I remember correctly) when I left it in 2010-2011ish to a whooping 1262 in my absence. I like to believe that if you work hard and make something worthwhile people will take notice… Sooner or later.

THE FIRST DRAFT BEAST

I’m currently editing my second novel: An Obelus Wheeze, the follow-up to Embers at Dawn. Before I started editing An Obelus Wheeze I completed Embers at Dawn, and then jotted down the first draft for the third book in the series The 9 Lives of the Outlaw known as Crazy Cat. I find that this method works well for me (write a draft, and then edit the forerunner). It gives me distance to what I have previously written before starting the process of editing.

Writing a first draft and editing are two very different kinds of beasts. I have realized that there is no point in even trying to write a perfect first draft – I tried it with Embers at Dawn about four years ago – it just ain’t gonna happen.

The first draft is the story in a hairball form, coughed into words by a rambling author. You will commit logical flaws, unsavoury purple prose and less than cohesive sentences. Your characters will be rag-dolls failing at the seams and with too little stuffing, exchanging halting dialogues and performing a series of mundane tasks in between the actual story (that you will later edit out). But that’s fine. That’s exactly what a first draft should be: a rabid, bastard of a beast.

It took me two first drafts of novels before I figured out that a first draft is just that: a first draft. The important thing is to get the story down. The polishing comes later. What I found out after drafting the second book, and then returning to the first book to edit it was:

  • My writing had improved
  • I had somewhere along the way found “my voice”
  • I had gotten to truly know my characters (the only way to truly get to know them is spending time with them)
  • I had made absurd flaws in the story that I didn’t notice while writing
  • I had made absurd flaws that I didn’t notice until someone else pointed them out to me
  • It doesn’t matter if I write by hand, type on my computer or tap it into my iPad – the words and story will be the same
  • It doesn’t matter if I’m at home, on the bus, or on a lunch break. I don’t need a room of my own to write… sort of speak

I have also learned that:

  • Wordcount is a curse. Trying to fill whatever metre you’ve set yourself will only result in a whole lot of mundane noise – that you’ll banish during the editing process anyway
  • There is no point in commencing the editing process as soon as you’ve completed the first draft – you’ll be blind to the text and wrongly think that the rabid beast is not in need of medical attention
  • Paper is king. Red pen is the mighty queen. Get the beast out of the computer and let it breathe – it is so much easier to spot sore paws and the bubblegum stuck in its fur that way

A friend of mine recently finished the first draft of her debut novel. I told her time and time again to quit fiddling with the first few chapters – to get on with the damn story – but of course she didn’t listen. I wouldn’t have listened to me neither, but this is what she wrote on Twitter after finally completing the first draft: “Rewriting is so exciting! If I’d known how much it’d change and how much it would improve, I’d have jotted down the draft sooner!”

I guess that that very first of first drafts is something every author has to face alone and come out of it facepalming herself just like every other noob before her. Seems like none of that “just get it done” business makes any sense until you’ve started editing the damn thing.

What I’m trying to say here is that the first draft is a feral mongrel, as well it should be. Spawning that beast will not teach you how to write, teaching it to sit and not shit on the floor will, or in other words: editing will transform that wild puppy into a (hopefully) nicely groomed champion.

Reviews… Please and Thank You

I’ve gotten a few very nice reviews from winners of my Goodreads’ giveaway.

Here’s an excerpt from what Lynda has to say about Embers at Dawn: “The first paragraph grabbed my attention quickly and by the end of the first chapter the lead female character’s qualities became known. Lee was a multi-faceted woman surrounded with softness and harshness giving her great depth and an uncommon attraction. The author created a strong commanding character unlike any female character I have ever read…my curiosity was piqued to learn more about her. Not a perfect heroine but heroine-like in many ways – very interesting character development.” Her review of my novel is the review I dreamed of receiving, but wouldn’t dare to hope for. Read the full review here.

Duskofdoubt writes: “The main female character, Lee, is strong and spunky, and so amazingly likeable. Don’t expect the run-of-the-mill damsel-in-distress you’d so commonly find in similar stories, because Lee wields knives, holsters guns, and uh twists the testicles of her enemies (like I said, spunky!), and it’s most certainly refreshing to see such a strong female character once in every while.” She sums up her review with: “Overall, a pretty darn good book!” Read the full review here.

I’d like to extend a heartfelt THANK YOU! to those first few of you who have taken the time to read my debut novel and given it a rating or review. I don’t mean to sound greedy, but the fact of the matter is that Embers at Dawn needs more ratings and reviews to get noticed. I would be extremely grateful for any and all feedback on both Goodreads and Amazon.

Would you buy a book written by an unknown author solely based on its blurb? Well, I guess it depends… But would you pick up one for free? Get Embers at Dawn for FREE TOMORROW on Amazon US and Amazon UK.