A Self-publisher’s Second Year in Numbers

Happy new year, y’all!

2015 has been an absolutely amazing year. I published two books, An Obelus Wheeze – the second book in the The 9 Lives of The Outlaw known as Crazy Cat series and my first photobook, All the Things a Woman Oughtn’t Do – The Ballad of Zerelda Glanton, a collaborative project with model and costume designer Ingvild Eiring. Images from Zerelda have been Exhibited at Fotografiets Dag, featured in Floz Visions, and I was recently granted NOK 25.000,- from Norske Fagfotografers Fond to put together a proper exhibition. Ingvild and I also went to California for a week, it was – to sum it up short – AWESOME!

In this brand new year we call 2016 I’m fixing to publish The 7th Bullet – the third Crazy Cat book and a travel journal with images and stories from Ingvild and mine’s awesome trip to The USA. I also intend to put the money from NFF to use, but I need to find a willing gallery first. These are the plans I’m most certain about, whatever else I might cough up will have to be a surprise …and I assure y’all, there will be surprises 😉

On the road to Yosemite, somewhere between Merced and El Portal.

A Self-publisher’s Second Year in Numbers
A year ago I wrote the post A Debut Novel’s First Year in Numbers, this is the follow-up to that post. In 2015 I decided to not spend any money on promoting my books. The only promoting I’ve done in 2015 are Goodreads giveaways. Why on earth would I skimp out on promoting my brand new books? Because it’s not worth it… not yet. I’m sorry to say that I can’t recall where I picked up this particular nugget of advice, but here it is: When you self publish, especially in regards to a series, the reader might not believe you will finish the series before it’s done (or at least have a few books out). So, if you wait until you have a couple of books out, the money spent on promotion will have more value, because the reader will trust the series to be completed.

From Amazon to All Over the Place
During 2014 my first (and then, only) novel, Embers at Dawn, was available exclusively via Amazon for Kindle and as paperback. In early 2015 I opted out of KDP Select and made Embers at Dawn available permafree via Smashwords, E-bok.no and Google Books. I am very happy about this decision, I can trust a steady trickle of copies being picked up each month via Smashwords. It took the better part of the year before Amazon adjusted the list price from $0.99 to free. When it finally got listed as permafree in November, sales started moving there too. KDP Select can be great, but for me, it is pretty clear that selling books via more channels works better – the world of e-books is bigger than Amazon.

The Books
Embers at Dawn was published in December 2013, An Obelus Wheeze in April 2015 and All the Things a Woman Oughtn’t Do – The Ballad of Zerelda Glanton in July 2015. Here’s the cold, hard numbers of their success in 2015:

Embers at Dawn
Embers at Dawn sold (I include free copies when I say “sold”) 1340 copies in 2014 and 337 in 2015 – 148 via Amazon, 183 via Smashwords, 8 via E-bok.no and I have no idea how many via Google Books because their reports are a pain to decipher. I hosted two Goodreads giveaways for Embers at Dawn in 2014, but in 2015 the only thing I did for it was make it available on further platforms. Last year 929 people had marked it as “to read” on Goodreads, now there are 878. Last year it had received a total of 7 reviews and 13 ratings, now there are 8 reviews and 21 ratings.

An Obelus Wheeze
I did the launch for An Obelus Wheeze very properly. I set a date for its release and made it available for pre order (one person pre ordered it – my boyfriend) and sent out a newsletter about its upcoming release to the good folks on my mailing list. I also hosted a Goodreads giveaway that ended on the day of the book’s publishing date, 852 people requested it. When I hosted another giveaway, about six months later, 872 people requested it. Not bad, I think, for a second book in a series where barely anyone has read the first book. To my great shock and delight, 595 people has marked is as “to read” and it has garnered 5 very nice reviews and 15 ratings. A mere 39 copies have been sold – the statistics of the feedback, considering the number of copies in circulation, is beyond my comprehension… I am humbled and grateful and gleefully surprised to find that so many has jumped into the world of Crazy Cat without the proper introduction of the first book (the series is really meant to be read as one big whole) and still enjoyed it.

All the Things a Woman Oughtn’t Do – The Ballad of Zerelda Glanton
Ingvild and I have been creating buzz around the cowgirl project, that eventually culminated in the book, for two years. A lot of people have shown great interest in it, but as of right now, only 15 copies have been sold. We thought we would easily sell at least 20 copies at the release party for the book. I have hosted one Goodreads giveaway for it where I gave away one book, 1036 people requested it. 407 people have marked it as “to read” and it has received 3 ratings, but no reviews. I’m not entirely disappointed with the sales of Zerelda, but I have learned that selling a photobook is a very different shot of whiskey than peddling free and cheap e-books and affordable paperbacks.

Merchandise
The Crazy Cat emporium hasn’t exactly boomed during 2015 either, but I’m pretty happy about seeing the Crazy Cat merch move at all. On Society6 I’ve sold three T-shirts, one duvet cover and one framed print. On Tictail I’ve sold 3 signed copies of Zerelda, and on Zazzle; 3 Zerelda 2016 calendars. I’d call that a fair increase, compared to last years two buttons, one mousepad and a coffee mug.

Social Media
I don’t do much, if anything – I know! I’m terrible! – to gain followers on Social Media, but the increase in followers since last year is pretty decent nonetheless. My followers on WordPress have gone up from 35 to 49 – tipping my hat to y’all! Facebook, from 130 to 144. Instagram from 98 to 147, and Twitter from 67 to 137. I know I’ve been a terrible blogger, the few posts I’ve written have mostly been announcements about new books or happenings… Exactly the kind of things one are advised against to blog about too often. Because boring. Facebook is pretty much the same as it was last year, a place where primarily friends follow me. Twitter is still a mystery to me. I’m still no good at it and I tweet seldom. A lot of my followers there are book promoting sites who are obviously fishing for customers, the rest are mostly authors. Followers are nice, but they are not necessarily customers.

All in all I’m happy with the 391 books I sold during 2015. I’m also happy about getting my first reviews on Amazon, being contacted by a book blogger who posted a nice review on her blog and Goodreads, and receiving fan mail! That was a BIG WOW moment. I completed the first draft for book 4 and 5, and am currently in the latter stages of editing the third Crazy Cat book. I’ll let y’all know the details about how 2016 went in a year, maybe I’ll even throw in a pie chart or a line graph. Until then: Have a good one, y’all!

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